Social Media’s Role in Improving Customer Service

In my first YouTube talk regarding SEO and social media best practices for small businesses, I discuss how you can use social media to improve your firm’s customer service. Watch the embedded video below to hear my take on: Why customers increasingly expect to be able to reach businesses via social media How social media […]

Headlines Do Not Come First

At Click Through, Lisa Coghlan recently raised the interesting topic of “the power of the SEO headline.” She recommends using “some psychological techniques” to generate clicks and conversions. Fortunately, the article avoids being a guide to clickbait, although it does mention that technique and briefly explains how it works. And of course it does work. […]

Instagram Update : What this means for marketers

New Instagram image dimensions are 1080 × 1350. We are bursting with excitement today as Instagram adds a new feature to it’s photo driven application. It seems that resizing content to fit the square ratio will become a thing of the past for brands. With the advertiser support on the forefront, Instagram has allowed for new formatting […]

Get Help Navigating the Social Media Minefield

Let’s be straightforward about this: social media is a mine field. And in many ways it seems as if it is more of a minefield with every passing day. In the popular media, stories of deliberate success in marketing on Facebook, Twitter, and Instagram are dwarfed by stories of unintentional catastrophe in those same venues. […]

M Could Change The Way We Search

  According to an article from Tech Crunch, Facebook has been undergoing huge change as they develop their platform to position themselves amongst the stars. It isn’t news that Facebook and Google are going head-to-head to claim the throne of connectivity and rule the internet of things. At first when Facebook announced that they would […]

Is Social Media Advice Actionable if you’re not in the Industry?

In prior posts, I’ve repeatedly cautioned against SEO companies that make excessive promises about huge, instantaneous boosts in traffic. But it’s worth mentioning that as much as I know this is an issue among local SEO companies, it’s also an issue among a handful of Los Angeles social media companies. And the same is true […]

On Guard Against Negative SEO

A recent article at Search Engine Watch on “the perils of negative SEO” is well worth reading for anyone who might have unscrupulous competitors for online marketing cache. The article indicates that modern “black hat” methods of search engine manipulation can be a real threat to your position in the search engine, especially if that […]

Welcome to the New Standard of Websites

[vc_row][vc_column][vc_column_text] It seems that web development has become part of common conversation when it comes to standards of business. Staking your claim on the internet, whether you are making sales through your website or not, is extremely important. These days websites are like real estate; if you don’t have a website, you appear homeless or […]

Legal Trouble is a Risk on Social Media, as Anywhere Else

A recent article at Inc.com features some legal advice for people who may be thinking of running a contest or sweepstakes through their company’s social media accounts. It points out that there are risks to be aware of when undertaking such a campaign, including the possibility of falling afoul of federal regulations on gambling or […]

Customer Satisfaction with Social Media

NBC News published an interesting report on the comparative status of different industries in terms of customer satisfaction. According to the latest American Customer Satisfaction Index, social media such as Facebook, Twitter, and Instagram falls somewhere in the middle of the pack overall, with 74 percent satisfaction, up from last year’s 71. The article focuses […]