The Death of SEO?

Some social media companies and web marketing professionals think that the entire concept of SEO is antiquated. In a recent article at the marketing news site Click Z, Andrew Edwards suggests that Google is actively trying to “stamp out” SEO so that the “tips and tricks” of the trade become increasingly unusable. But Edwards’ claims […]

Local SEO and Online Marketing

Before you begin thinking about storming the national stage with your latest web property, you need to consult with the best local SEO company. The amount of page views that a website receives varies wildly from a local and national perspective. You might find that the number of people who are searching for a particular […]

Write First; Optimize Later

If you maintain a blog for your online business, or you plan to, you’re probably concerned about optimizing that blog’s content for the search engines. You’re right to focus on that task. A blog is an indispensable tool to utilize in your SEO campaign, whether you’re managing it as an amateur or employing the services […]

Localized SEO and Marketing for Your Business

“It’s more important than ever for advertisers to have an ad strategy that accounts for consumers’ context and location,” according to the latest study by Google. The study emphasizes consumers’ preference for searches customized to their location, meaning some serious changes are needed in the advertising world. These are four easy steps to take to […]

SEO is Reputation Management

Search engine optimization is an ongoing process for any website. The ever-growing competition for exposure on the web sure to be obvious to any web marketing and social media company. Los Angeles’ physical population has grown by more than one million people in the past forty years, but the city is still less far less […]

News You Can Use

Is your local SEO company or local social media company up-to-date on current events in your area? You might be surprised by how valuable that can be, especially for businesses that maintain some of their web outreach through blog posts. If your industry can be connected to regional news in any way, then you’ve got […]

Don’t Be Dense About Density

I’m amazed by how many people still reduce the concept of SEO to a calculation of “keyword density.” The obsession with short-term gains has led “search engine optimization” to be virtually synonymous with “bad writing.” The goal of SEO isn’t just to bump your site up in the rankings for a certain keyword. It’s also […]

Five Key Points to Search Engine Optimization (SEO)

When building your website to be optimized for the search engines, there are 5 important aspects to keep in mind. 1. Website Code Optimization – Make sure that the website is built up to code for the search engine to easily read the information, as well as for you to keep track of you site’s […]