The Importance of Local SEO
Business 2 Community has once again posted a helpful article featuring tips for Search Engine Optimization. But this latest list is of particular interest to Pink Shark Marketing because of our special emphasis on working a local SEO company. The article makes it clear that the local angle is under-appreciated in setting SEO strategy. […]
SEO Plus Paid Ads, and More
A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]
SEO: Myths and Misunderstanding
There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]
Don’t Try to Go it Alone on SEO
A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the Huffington Post and Quick Sprout. But she gives the most attention to a video on […]
LSI Keywords for SEO
Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]
How Long Does it Take to Get to the Front Page of Google?
This might be the most natural question to ask when starting out on your search engine optimization campaign with your local SEO company. But the question is practically worthless without context. Even if you’re at the top of the results for a chosen keyword, it doesn’t mean that that’s the keyword your potential customers are […]
Let Your SEO Talk to Your Social Media
There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a pre-determined set of keywords and forget that their exposure through other media and other marketing […]
NoFollow Backlinks
I’ve come to realize that the SEO community is divided on the matter of nofollow backlinks, with some people defending their merits and others insisting that they are useless for site rankings (and therefore useless overall). To me, it seems like a no-brainer that the first group is correct and that nofollow backlinks are […]
SEO Versus Pay-Per-Click
Did you know that 70 percent of people who begin a purchase through a search engine find what they’re looking for through search results, rather than Adwords advertisements? That’s a pretty ringing endorsement for search engine optimization, in and of itself. Why does SEO still have such a powerful role in online retail? One major […]
SEO vs. Content Marketing
Andrew Edwards asked a question on ClickZ recently that has been on the mind of many online marketing professionals: “Is SEO Dead?” Whatever Happened to SEO? Google has always been at odds with SEO per se. They are perpetually at war with anyone trying to manipulate their precious search algorithm to get an unfair advantage […]
