E-Commerce Marketing Demands Professional Data-Collection Tools

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]

Digital Marketing Must Sometimes Question Trends

A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]

Influencers Should be Vetted by Your Local Social Media Company

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]

A Global Strategy from a Local SEO Company

A local SEO company can deliver global results. Your company may have extremely broad-minded goals for its website, and it probably should. But that’s no reason to insist upon outsource your web marketing or search engine optimization to a faraway SEO company. It’s especially worthwhile to stay local if you’re already operating in a locality […]

Quantity Over Quality Okay for Los Angeles Web Marketing Company

A Los Angeles web marketing company doesn’t have to personally generate news articles for local companies. If it does its work effectively, it will set the tone for article that emerge through their own channels. You probably don’t realize just how far the reach of a Los Angeles web marketing company can extend. But a […]

A.I. Won’t Replace a Los Angeles Digital Marketing Company

Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]

An Internet Marketing Company Must Show Clients All Metrics

When the owner of a website asks an internet marketing company (Company) to demonstrate his or her return on investment, that company should pull upon a wide range of metrics to show that customer reach, engagement, and conversions are all improving. This is equally true of paid marketing campaigns and organic processes like social media […]

Discussing Trends With Your Web Design Company

Does your web design company have new ideas for the coming New Year? With 2018 winding down, industry sites all across the internet are publishing professional speculation about the hot new trends that might proliferate in the months ahead. You can easily search for articles on the topic right now, but you should hesitate before […]

Does Your Los Angeles SEO Company Recognize User Intent?

Among prospective clients of a Los Angeles SEO company, there is still a too-common impulse to reduce search engine optimization to the most superficial keywords. But site owners must understand that a web marketing firm’s work is more nuanced than that. Or at least, it should be if you want to get the best return […]

The Psychology of a Los Angeles Web Design Company

You probably don’t expect a Los Angeles web design company to be expert in human psychology. But it might not be a good idea to look for a basic level of familiarity with the topic if you’re looking to hire one. This is because web development is about more than just coding a page that’s […]