Search Engine Optimization on a Third-Party Platform

The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if you have a LinkedIn profile and have ever tried to leverage it for the same […]

Professional SEO Services Still Widely Used

In 2019, it can be fairly easy to overlook the value of professional SEO services. Many online businesses and website owners place their focus elsewhere, as by devoting most of their resources to paid marketing channels. And this is perfectly reasonable in terms of how the landscape of the internet has changed. But even though […]

Does Your Digital Marketing Company Utilize Mobile Video?

It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account the unique web browsing habits of your target audience. Not all users are married to […]

Web Design Companies Must Limit Load Times

Web design companies set the stage for search engine optimization, regardless of whether those same companies actually contribute SEO services to a given site. This is because the way a site’s content is displayed has a substantial impact on how customers engage with it, and whether they boost its ranking. The effects of design may […]

How an SEO Firm May Target Featured Snippets

The central role of an SEO firm has always been the same: to move a client’s site as close to the top of search results while maximizing real estate on page one. But many details of that role have morphed over time. There are different ways of occupying and utilizing that real estate, and a […]

Remember: Your Local SEO Company Cannot Optimize Weak Content

In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]

A Good Digital Marketing Firm Mixes “Mundane” with “Cutting Edge”

A digital marketing firm, like a company representing any other industry, is often on the lookout for new, game-changing developments in its field. If you’re a client of such a firm, you’re probably keeping your eyes open for the same thing. It could be what gives you the edge on your competitors and brings in […]

Seeking Harmony Between SEO Specialist and Overall Marketing

I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]

Local Web Design Firm vs. Telecommuting

Generally speaking, it’s equally acceptable to hire a local web design firm or one that provides a service for you remotely. There are certainly advantages to being able to sit down face-to-face with a contractor and to know that you and they are keeping roughly the same hours. But a telecommuter might prove to be […]

The Undeclared Value of a Digital Marketing Company

You probably don’t need another reminder about the importance of a good digital marketing company. But recent reports indicate that for the first time ever, online advertising represents half of all advertising sales in the US. This is significant in and of itself, but it doesn’t reflect the true value of digital advertising in today’s […]