Coordinating Sales and Promotions with Social Media Marketing
Any local social media company that you work with for e-commerce marketing should understand that the central goal of their efforts is to generate immediate sales from cold traffic. Of course there are a range of secondary tasks that go along with that, like branding and lead-generation. But when it comes down to it, social […]
Monitoring User Intent in Web Searches
The work of a Los Angeles SEO company is constantly growing in complexity. The internet abounds with articles pointing out that what might have worked once upon a time is no longer adequate, be it in major local markets or in conducting remote SEO work for companies throughout the world. Case in point, Search Engine […]
Interactive Social Media Involves Communication on Both Sides
We’ve noticed something in all of our recent reading of information and advice-based articles regarding the development of social media engagement. In articles such as the recent four-point guide to interactive content from Entrepreneur.com, terms like “interactive” have an oddly diminished meaning. The web is replete with examples of how an online business or a […]
Quality Vs. Quantity in Social Media and SEO
In a brief article at the Huffington Post, Kimberly E. Stone recently outlined three mistakes that companies frequently make in trying to develop their voice and presence on social media. Looking it over, I think her points are accurate but can actually be boiled down into one overarching mistake: privileging quantity over quality. This is […]
Even Now, Not Everyone is Using SEO and Content Marketing Together
In the past few days, both Entrepreneur.com and MemeBurn have posted articles offering analysis and advice about the combination of search engine optimization and content marketing strategies. Entrepreneur suggests that people who’ve retained outmoded thinking tend to focus on SEO in isolation, while MemeBurn feels that SEO and content marketing have actually been viewed as […]
More Confirmation of the Link Between Social Media and SEO
The Economy section of Fox News recently published an article directly affirming something that I have said a number of times in recent blog posts. The headline plainly declares: “Good Social Media Boosts SEO Even Though Nobody Understands How.” The article goes on to disabuse readers of the notion that social media and search engine […]
Social Media: E-Commerce, Grocery Shopping, and Everything in Between
It is tempting to think of social media marketing as being specifically the purview of companies that primarily do their business online. But this is not really the case. Social media marketing has been demonstrated to have an impact on consumer decision-making out in the real world as well as in e-commerce transactions. Market research […]
3 Updates For Facebook Business to Improve Your Results
We at Pink Shark Marketing have sympathy for Facebook. They are under constant heat for the way they do things and for flaws in their software but a few reasons why they can afford to is because well, they are Facebook. This year has been rather impressive for them as they have been working diligently […]
Is Click-Through Rate Relevant to Ranking?
Search Engine Land recently published an interesting article on the subject of click-through rates and search engine optimization. Citing two studies from the past two years, the article finds that there are fundamental disagreements about whether a site’s CTR affects its ranking in search engines at all. The article’s conclusion is quite correct, and it […]
What Can You Learn About SEO from Non-SEO Tools?
Search Engine Land recently published an article calling attention to six non-SEO tools that can be used in a company’s daily search engine optimization efforts. It is well worth looking at the entire site, or sharing it with you SEO company. And if they are forward thinking, they will use it as incentive to look […]