Even Now, Not Everyone is Using SEO and Content Marketing Together
In the past few days, both Entrepreneur.com and MemeBurn have posted articles offering analysis and advice about the combination of search engine optimization and content marketing strategies. Entrepreneur suggests that people who’ve retained outmoded thinking tend to focus on SEO in isolation, while MemeBurn feels that SEO and content marketing have actually been viewed as […]
More Confirmation of the Link Between Social Media and SEO
The Economy section of Fox News recently published an article directly affirming something that I have said a number of times in recent blog posts. The headline plainly declares: “Good Social Media Boosts SEO Even Though Nobody Understands How.” The article goes on to disabuse readers of the notion that social media and search engine […]
Is Click-Through Rate Relevant to Ranking?
Search Engine Land recently published an interesting article on the subject of click-through rates and search engine optimization. Citing two studies from the past two years, the article finds that there are fundamental disagreements about whether a site’s CTR affects its ranking in search engines at all. The article’s conclusion is quite correct, and it […]
What Can You Learn About SEO from Non-SEO Tools?
Search Engine Land recently published an article calling attention to six non-SEO tools that can be used in a company’s daily search engine optimization efforts. It is well worth looking at the entire site, or sharing it with you SEO company. And if they are forward thinking, they will use it as incentive to look […]
On Guard Against Negative SEO
A recent article at Search Engine Watch on “the perils of negative SEO” is well worth reading for anyone who might have unscrupulous competitors for online marketing cache. The article indicates that modern “black hat” methods of search engine manipulation can be a real threat to your position in the search engine, especially if that […]
When are You Justified in Starting over with a New SEO Company?
I was taken aback by the first headline in this Marketing Land article about six action items for people looking to make gains in online marketing this year. Neil Patel goes for the jugular by advising people to fire their SEO agency. His actual advice is not as drastic as that, though. He reasonably elaborates […]
Tell What You Know, and at Least Know the Basics of SEO
I realize I’ve covered this topic before, but the steady stream of posts recalling my attention to it shows that the problem remains alive and well. Two articles came to my attention back to back. One is a press release for some New York area web developer, and it tries to dupe its audience by […]
More False Promises of Instant SEO
I fear that this trend is getting worse. A glance at the latest headlines on news websites for SEO companies and social media companies shows titles like “5 E-Commerce SEO Tips You Can Use Today” and “Improve SEO Ranking in 24 Hours” among the top headlines. We’ve disputed these kinds of myths before. The […]
Five SEO Mistakes… or Maybe Just Three
On Tuesday, Forbes posted an interesting article on SEO tactics. The author, Jayson DeMers, claims that the five strategies he lists are outdated and should be removed from any modern search engine optimization campaign. Articles like this one can post a very valuable challenge for your local SEO company. If you’re fully convinced by […]
Multilingual SEO
A new article at Search Engine Land raises the question of multilingual SEO campaigns and offers the reader several pieces of relevant advice about how to make sure that one’s business is ready for that transition. While this is all certainly helpful, the article seems to make one mistake in that it gives the […]
