Don’t Discount the Role of a Los Angeles SEO Company

The market analysis firm Clutch recently conducted a survey whose results should be pretty alarming to any Los Angeles SEO company. It underscored the unfortunate disregard for SEO in the current digital marketplace, as more and more website owners are focused on the instant gratification of social media marketing, to the exclusion of strategies that […]

How a Local SEO Company Can Improve Web Security

Recent events underscore the fact that a local SEO company must always be aware of any newfound notoriety coming to their clients. A sudden, widespread boost in web traffic sounds like a good thing regardless of the cause, but it can attract attention from the wrong people, including hackers who might damage your site’s search […]

How a Los Angeles SEO Company May React to Poor Customer Reviews

You probably won’t be the least bit surprised to find that negative customer reviews can drag down your site’s search ranking. A good Los Angeles SEO company can help to counteract this effect, but its efforts will only be truly effective if the company also deals in other web services like social media management. Bad […]

A.I.’s Impact on a Los Angeles SEO Company

Search engine optimization has been evolving ever since it came into existence. At one point, the advent of local SEO prompted people to shift from relying on just any old SEO company to seeing particular value in a Los Angeles SEO company. Later on, as rankings started to become interwoven with issues of site design […]

How SEO Companies Can Use “Frequently Asked Questions” Pages

If your experience is similar to mine, you probably remember Frequently Asked Question pages (FAQs) as having been more commonplace in an earlier age of the internet, and particularly before the advent of minimalist web design. But I suspect that the growing prevalence of voice search may precipitate a resurgence of FAQs, as least where […]

A Local SEO Company Must Serve Both Computers and People

Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]

Anticipating Changes with Agile SEO

If you have any familiarity with project management, you’ve probably heard about agile methodology. But have you heard of agile SEO? When it comes to the project of search engine optimization, it can be worthwhile to apply some of the same management tactics that you see in other information technology-related endeavors. If you’re not familiar […]

Managing Threats from Competitors’ Los Angeles SEO Company

The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]

How Local News Affects Los Angeles SEO Analytics

While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents is of foremost importance, with property concerns close behind. But without co-opting the fires or […]

Los Angeles SEO Company: Not Just for Targeting Millennials

When people reach out to a Los Angeles SEO company, it is often with the assumption that firms in a trendy, urban setting will have unique insights into marketing to young people, or the much-discussed millennial generation. On the other hand, some people who are looking for youth-focus in their online marketing campaign may look […]