Video Format Options for Digital Marketing
Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]
Sources of Inspiration for Los Angeles Web Design
Los Angeles web design firms have many sources of inspiration to draw upon. Some of them come from professional portfolios and high-profile websites. But some come from outside of the industry altogether. And that’s as it should be. If a Los Angeles web design company is unwilling to look for ideas in its real-life surroundings, […]
Political Conflict Changes the Audience for Social Media Marketing
Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]
Difficult Circumstances Create Opportunities for Cheap Digital Advertising
Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]
Find the Building Blocks of Optimization with a Local SEO Company
A local SEO company is often better than its distant peers at helping clients to get their search engine optimization strategies off the ground. A big part of the reason for this is because a local SEO company is more likely to have available resources for link-building within a localized online community. And local link-building […]
Social Media Marketing to Relieve Consumers’ Anxiety
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted by real life while sheltering at home. Of course, effective social media marketing at this […]
Social Distancing with a Los Angeles Web Marketing Company
We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on during periods of self-isolation and “social distancing.” Instances of Covid-19 infection are growing across California […]
A Unique Approach to Promote Content on Social Media
Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine optimization is mostly about demonstrating your expertise on a relevant topic. Algorithms and human beings […]
The Role of Influencers in Digital Marketing in 2020
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]
Web Design Experts Get Started on a New Decade
Web design experts routinely greet the New Year with speculation about the sorts of trends in user experience that will be popular in the coming months. This year is certainly no exception. And now that it’s 2020, some web design experts are sure to offer their thoughts on what the entire next decade holds the […]