Has Your Los Angeles Web Design Firm Embraced Interactive Content?
I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed […]
Managing Threats from Competitors’ Los Angeles SEO Company
The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]
2018 Promises New Trends for Los Angeles Web Marketing, Too
Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]
How Local News Affects Los Angeles SEO Analytics
While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents is of foremost importance, with property concerns close behind. But without co-opting the fires or […]
Los Angeles SEO Company: Not Just for Targeting Millennials
When people reach out to a Los Angeles SEO company, it is often with the assumption that firms in a trendy, urban setting will have unique insights into marketing to young people, or the much-discussed millennial generation. On the other hand, some people who are looking for youth-focus in their online marketing campaign may look […]
Multi-Platform Campaigns from a Los Angeles Social Media Company
When a Los Angeles social media company scores a big win on social media, you’ll probably hear about it if you closely follow industry-related news. What you won’t hear about are the failures and false starts that preceded that win, or even the numerous little victories that took the form of improved customer engagement and […]
Local and National Roles for a Los Angeles Web Marketing Company
A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides. Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, […]
Discovering Best Practices with a Los Angeles SEO Company
One of the major challenges of search engine optimization involves dealing with the vagaries of the industry, or the situations in which best practices are not absolutely clear cut. This is also part of the reason why a site owner should develop a close collaborative relationship with his or her SEO company. And if the […]
More Video Content: A Solution for Some Sites, but Not All
In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A blog post by video production company Key West Video predictably corroborated those claims, urging corporate […]
Always Vet Your Local SEO Company
The Huffington Post recently published an article detailing and dispelling a handful of SEO myths, most of which seem to recur year after year. It’s well worth reading that list and understanding the author’s responses, although she seems to admit in her introduction that you shouldn’t take the view of any one SEO professional or […]