A Case Study in the Power of Internet Marketing
If you keep up with international news, you might have heard about a series of anti-government protests that took place in Iran in early January. One interesting thing you might not have heard about those protests is how the government’s response ended up being a case study in the disruptive power of internet marketing In […]
2018 Promises New Trends for Los Angeles Web Marketing, Too
Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]
SWOT Analyses Among Los Angeles Web Marketing Firms
When a site owner and a Los Angeles web marketing firm begin developing a plan for how to grow traffic to the site, both parties should undertake some serious analysis and make sure that they understand what they can accomplish, and also what they can stand to lose. One way to think about the available […]
Local and National Roles for a Los Angeles Web Marketing Company
A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides. Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, […]
A Web Marketing Company that Breaks the Mold Can Help Save the Web
The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry. The article specifically calls attention to what one might describe as “black […]
More Video Content: A Solution for Some Sites, but Not All
In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A blog post by video production company Key West Video predictably corroborated those claims, urging corporate […]
Web Marketing Firms as Aids to Competitive Research
On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]
Competitor Analysis is a Joint Venture for Site Owners and Web Designers
On Tuesday, HubSpot published an article outlining a series of testing methods that could be utilized to reduce the length of the web design process and the amount of expense involved in it. It is all rather good advice, although it falls victim to the same errors of some other web design advice articles by […]
Web Marketing: Always Worthwhile, Not Always Effective
When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]
Adapting SEO and Web Marketing to Google’s SERP Change
On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed […]
