Web Marketing Firms as Aids to Competitive Research

On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]

Competitor Analysis is a Joint Venture for Site Owners and Web Designers

On Tuesday, HubSpot published an article outlining a series of testing methods that could be utilized to reduce the length of the web design process and the amount of expense involved in it. It is all rather good advice, although it falls victim to the same errors of some other web design advice articles by […]

Web Marketing: Always Worthwhile, Not Always Effective

When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]

Adapting SEO and Web Marketing to Google’s SERP Change

On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed […]

Does Your Web Marketing Need a Fresh Face in 2016

The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals. […]